Pimp Your Xbox 360

By Author: John Lin

You can now pimp your ride with the Xbox 360.

MTV's Pimp My Ride was launched by Activision Publishing for the Xbox 360 today. It was already available on PS2.

"We are thrilled to bring the signature style from our hit show, Pimp My Ride, to the world of video games," said Tony Calandra, Senior Director at MTV Games, "It is great for us to see the evolution of the franchise that helped to put car customization and culture on the map, and now fans of Pimp My Ride will be able to experience and enjoy it from their own homes in an exciting and fun, new way."

The game takes place in Pimp City, made up of five free-roam boroughs such as New Wave Beach, Hip-Hop Heights and Downtown Metro. It offers an MTV generation backdrop of urban music, art and sound. Players customize cars, picking the mods, tricking out tires and rims and hooking up bumpin' subwoofers and flat panel TVs. Bragging rights and street cred go to the one that has the most style skilz in transforming broken down beaters into pimped out racing masterpieces.

"Pimp My Ride allows gamers to experience all the fun of MTV's popular television program with a heart-pounding racing element," said David Oxford of Activision Publishing, Inc., "Players test both their customization and driving skills by creating and racing the coolest rides in authentic neighborhoods and dynamic environments with tons of suppliers and hundreds of parts."

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