Saturday, December 2, 2006

Xbox 360: The Future Is Bright

Xbox 360


With Gears of War becoming a smash success overnight, and a lot of Halo titles in the pipeline, it seems the folks at Microsoft are looking forward to a strong 2007 in terms of sales and console popularity.

Game Daily is reporting that Lazard Capital Market’s analyst Colin Sebastian is saying everything at Microsoft is pretty rosy right now.

"Management appeared to be upbeat regarding the current state of the business, particularly with progress made in establishing the Xbox 360 as the early leader among next generation consoles, and also with penetration and usage of Xbox Live services," Sebastian stated. "We also believe the Xbox 360 may be benefiting at retail this holiday from short supplies of PS3 and Wii consoles. Recently, Microsoft executives reaffirmed the company's goal of reaching 10 million Xbox 360 units installed worldwide by the end 2006."

It seems Microsoft’s moguls are pointing to Gears of War as a major force behind the Xbox 360’s recent success. Sebastian noted the title’s overtaking of Halo on Xbox Live.

As for 2007, it looks like Microsoft doesn’t see a slow down.

"We believe there is a strong lineup of software targeted for release in 2007 on the Xbox 360, including Halo3, GTA IV, Crackdown, Mass Effect, Bioshock and Splinter Cell 5, among others. North America remains the strongest Xbox 360 market, however Microsoft appears to be making some strides in other geographies, most notably in the U.K. and northern Europe, while we believe sales are still weaker in Japan," Sebastian said.

With Microsoft’s moves to make the Xbox 360 a total entertainment package (if gamers want it that way), it really does look as if the 360 will more than hold its own during the first big year of the next-gen battle.



Read More

No comments: